HomeCar CultureRenault joins the drive to revise emblem for digital age

Renault joins the drive to revise emblem for digital age

It’s the ‘Renaulution’ of the brand’s historic diamond logo


Calling it a “Renaulution,” French automaker Renault is the latest motorcar maker to update its corporate logo for the digital age. 

“Reflecting the brand’s heritage, the logo is uncluttered with no signature or typography,” the company said in its news release, which notes that the new emblem will appear on 2024 model year vehicles.

“The geometric shape of the iconic Renault diamond has embodied the brand since 1925 and has become instantly recognizable,” the company said. “Now, the diamond is about to help the brand continue looking forward as it moves into a new era.”

The diamond is one of the most recognized shapes in the world, and in the world of the automobile,” Renault design director Gilles Vidal is quoted. “It is a simple geometric shape, with a strong, powerful identity. The challenge was to renew this shape by giving it meaning, along with new, contemporary values to project the brand into the future.

“It is a balance between recognition of the brand’s heritage and entering a new era, symbol of the future,” he continued. “The restyled diamond perfectly embodies the ‘New Wave’ era that Renault has entered.”

Renault, Renault joins the drive to revise emblem for digital age, ClassicCars.com Journal

The new logo debuts on the Renault 5 Prototype, a concept car.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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