HomeCar CultureBMW helps design newest Sea Ray Sundancer boat

BMW helps design newest Sea Ray Sundancer boat

Sea Ray Sundancer 370 Outboard launches with Designworks styling help


Cars and trucks aren’t the only things automotive designers design. For instance, there’s the new Sea Ray Sundancer 370 Outboard boat that was unveiled this week in conjunction with the 45th anniversary of the Sundance series. The newest in that series was designed by Designworks, BMW’s US West Coast design studio in Newbury Park, California.

“Working together with Designworks, we were able to produce a fresh set of design principles that pay homage to our brand’s past while indicating the future, resulting in a look that is undeniably Sea Ray,” boat-company design director Charlie Foss is quoted in the news release. 

Sea Ray Sundancer 370 Outboard
Design sketch | Designworks illustrations
Sundancer, BMW helps design newest Sea Ray Sundancer boat, ClassicCars.com Journal
Sundancer, BMW helps design newest Sea Ray Sundancer boat, ClassicCars.com Journal

“An output of the collaboration was the definition of four key design characteristics to inform Sea Ray models moving forward: sleek, confident, athletic, and distinctive,” he added.

“Sea Ray has a rich history as a leading boat manufacturer for more than 60 years,” said Johannes Lampela, Designworks director of industrial design. “The Sea Ray look is very recognizable, and our goal working together was to further strengthen that design DNA by bringing forward the most iconic features through a modern design execution. What emerged is a modern yet classic aesthetic that is being used to inspire the next generation of Sea Ray boats.”

Designworks is involved in the styling of BMW cars and motorcycles and digital experiences, and also consults with outside clients on mobility-related projects. 

Sundancer, BMW helps design newest Sea Ray Sundancer boat, ClassicCars.com Journal

“Automotive-inspired design is part of the Sea Ray history, dating back to collaboration with Harley Earl Associates in the early 1960s,” said Foss. “It was important that we partnered with a group that has a comprehensive understanding of future mobility and the ability to develop concepts with a view to future contexts.”

For more about the Sundancer 370 Outboard, which has a galley and also sleeps four people, visit the Sea Ray website.

For more about Designworks, visit its website.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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