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Home Car Culture New chronograph benefits battle against Parkinson’s

New chronograph benefits battle against Parkinson’s

Drive Toward a Cure and BRM Chronographes offer limited-edition of 21 timepieces

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Car collectors are often watch collectors and also generous toward non-profit causes. One such cause, Drive Toward a Cure and its efforts against Parkinson’s Disease, has teamed with BRM Chronographes for a limited edition of 21 timepieces being sold to aid the cause.

Drive Toward a Curve reports that the French watchmaking company will donate 20 percent of the purchase price of the Model V1246SADTC watch to the fight against Parkinson’s. BRM Chronographes and Drive Toward a Cure previously worked together on the one-of-a-kind “Bullitt 50” chronograph that raised $85,000 for the charity.

“BRM Chronographes timepieces are known for the strength of their materials, like carbon fiber and titanium, and a time-honored legacy of handcrafted technology elevated within today’s automotive and horological industries,” Drive Toward a Cure said in its announcement.

“Launching the company’s first signature chronograph in 2003, Bernard Richards combined his passion for motorsports and engineering expertise to build the ultimate wristwatches for racing enthusiasts, as well as collectors of rare and genuine timepieces.”

The news release noted that Richards has partnerships with racetracks, teams and drivers, including Corvette Racing, Gulf and others.

“Both Drive Toward a Cure and BRM appeal to those that enjoy cars and camaraderie on every level – and working together to help defeat Parkinson’s through our mutual audiences only enhances the awareness for the cause,” said Frederic Gasser, president of the Americas for BRM.

“BRM loves the artisanal aspect of his production. His chronographs ‘smell’ like motor oil. His clients appreciate this authenticity.”

“Everything in the shape of a BRM timepiece is reminiscent of racing cars,” Drive Toward a Cure noted, “the leather straps; cases that echo wheel rims, nuts and bolts; dials that reflect dashboards, wheels, and race car numbers; hands that feature an open design like the spokes of steering wheels of yesteryear; and even the chronograph pushbuttons that resemble miniature pistons.”

The new BRM automatic chronograph has a 46mm titanium case,  Carbon fiber dial, six active shock absorbers, crystal sapphire front and back, screw down crown, and comes in a special box with an engraved plaque. 

In the announcement, Drive Toward a Cure noted that it has raised more than $500,000 since 2016 through its collector car tours and other programs.

For more information, visit the Drive Toward a Cure website.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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