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Italian coachbuilder turns Tesla Model S into a convertible

Client wasn’t willing to wait for Tesla’s new roadster

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Ares Design, a styling house and coachbuilding company in Modena, Italy, has a client who wasn’t willing to wait for the next Tesla Roadster and commissioned the transformation of a Tesla Model S into a convertible.

The project entailed turning a 4-door sedan into a 2-door convertible with a reinforced body structure and a redesigned interior.

“To achieve the conversion, engineers cut away the roof and removed the rear doors and the B-pillars to facilitate new, longer front doors,” Ares Design said in its announcement revealing the car. “Centro Stile designed a new rear bonnet allowing space to integrate the roof when stowed. 

“To finish, designers added a splash of Italian style with the fitment of a sleek ARES designed carbon fiber aero kit.”

With the roof removed, additional structural support was located in the body sides, floor and rear-seating area, Ares Design noted. 

Meanwhile, the interior was upgraded with custom-made rear seats with hand-stitched ice-white leather and orange detailing.

“At ARES, our co-create philosophy allows clients to work side-by-side with our designers and engineers to create their very own bespoke vehicle,” company co-founder and chief executive Dany Bahar was quoted in the news release. “This Tesla project is a superb example of this; it was a pure coachbuilding project which we very much enjoy doing and seeing the results of our uncompromising standards.” 

Launched in January 2018 by Bahar and Dubai-based chairman Waleed Al Ghafari, Ares touts itself as “engineers of emotions.” 

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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