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Home The Market Gold Rush is on, Dodge says

Gold Rush is on, Dodge says

2021 Challengers get special paint color

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Saying it has listened to customer demand, Dodge is bringing back Gold Rush as a color for the 2021 Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models equipped hand-painted with Satin Black hoods, roofs and rear deck lids.

The golden color debuted on the 50th anniversary limited-edition 2020 Challengers.

“Dodge offers a wide variety of performance models and powertrains, but we also have the same mindset when it comes to our extensive exterior color options,” explained Tim Kuniskis, head of passenger cars for Dodge, Chrysler and Fiat in North America and globally for Alfa Romeo.

“By bringing back Gold Rush to a few of our 2021 Challenger models, we’re giving our enthusiasts yet another option to make their muscle car even more unique.”

The golden hue joins the options list for the 2021 Challenger that also includes a scat pack shaker hood, wide-body package, 20-inch wheels, and Brembo brakes.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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