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HomeCar CultureMaserati movie celebrates the A to Z of its DNA

Maserati movie celebrates the A to Z of its DNA

Short film released on Italian automaker’s 106th anniversary

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You don’t have to be an owner or even a big fan of Maserati to enjoy the automaker’s new 3-minute, 48-second film, Maserati from A to Z.

The Italian automaker created the film to celebrate its 106th anniversary and the brand’s entry into a new phase of its history, “guided by the audacity embedded in its DNA.”

The film covers Maserati’s A to Z, from Alfieri to Zooming into the Future.

The film celebrates the past and looks to the future, the company said, calling the movie “a rapid flow of images making up an exciting story, recounting the brand’s spirit and its constant striving for performance, innovation and exclusivity. The storytelling is timed to the beat of the alphabet and lists what Maserati has been and what it will be in the future.”

“We’re starting from our roots to build our future,” Maserati chief executive Davide Grasso is quoted in the news release accompanying the film’s release. “We’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new Era for our Brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed. For Maserati, this is a time to build our future.”

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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