HomeThe MarketDoes Kia want a piece of the Jeep v Bronco battle?

Does Kia want a piece of the Jeep v Bronco battle?

Yosemite and Zion edition SUV concepts unveiled


Kia Motors America says it want to build “a robust and reimagined SUV lineup” and thinks its “all-new 2021 Sorento is poised to bring customers a new level of trail-ready toughness not yet seen from the brand.”

Thus, the Korean automaker has unveiled a pair of concept vehicles, the Yosemite Edition and the Zion Edition Sorentos “built for the wild.”

Based on the Sorento X-Line, and built by LGE-CTE Motorsports in San Dimas, California, the Yosemite is designed for “high-elevation locales and mountain living” while the Zion is “a dune-defeating desert escape vehicle.”

Kia, Does Kia want a piece of the Jeep v Bronco battle?, ClassicCars.com Journal
Zion Edition

The pair was unveiled at Kia’s national dealers meeting.

The Sorento X-Line comes with 20-inch wheels, 8.3-inches of ground clearance and “advanced AWD with snow-mode.”

The concept vehicles wrap those 20-inch wheels in 32-inch all-terrain tires, have custom fender flares, and custom skid plates and brush guards. Yosemite gets a “brawny” roof rack and Zion a full-length cargo top.

While acknowledging that most customers may not want to take their Sorentos to such extremes, Kia also announced a series of port- or dealer-installed accessories including tow hitches, side steps, etc.

For details, visit the Kia website.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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