HomeThe MarketNeighborhood ice cream trucks popular again in England

Neighborhood ice cream trucks popular again in England

Conversion company orders 55 Mercedes-Benz Sprinters to help meet the demand


The coronavirus pandemic apparently isn’t limiting the appeal of ice cream in Great Britain. To the point that Whitby Morrison, a company that specializes in converting vans into vehicles that roll through neighborhoods and arrive at concerts, fairs and festivals to sell ice cream, has just ordered 55 new Mercedes-Benz Sprinters so it can keep up with the demand.

Founded in 1962, Whitby Morrison prefers Mercedes vans for its conversions.

ice cream, Neighborhood ice cream trucks popular again in England, ClassicCars.com Journal

“Great Britain’s ice cream sellers are successfully taking on the COVID-19 pandemic: as the restrictions imposed on public life have led to a drastic reduction in sales at exhibitions, festivals and other similar events, they’ve started to revive an age-old tradition and have simply brought sales back to residential areas, just like 50 years ago,” Mercedes-Benz said in announcing the purchase.

“Our vehicles are synonymous with the highest quality and meet all of the individual requirements that our customers have,” said Ed Whitby, operations director for the conversion company. “The chassis must also meet our high standards, which is why we always recommend the Mercedes-Benz Sprinter. It is unbeatable in reliability, fuel efficiency and safety.” 

ice cream, Neighborhood ice cream trucks popular again in England, ClassicCars.com Journal

Mercedes noted that ice cream vendors also appreciate its 24-hour service program should anything go wrong with their vehicles.

According to the Mercedes news release, Whitby Morrison, based in Crewe, England, builds an average of 85 vehicles per year for customers in more than 60 countries. 

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.



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