BMW offers ‘First Edition’ M Competition models

Only 250 of each will be produced

BMW M6 X Competition
BMW X6 M Competition 'First Edition' is one of only 250 to be produced | BMW photos

Higher in price and limited in production, first editions seem to be the new trend in marketing by the world’s automakers. Take, for example, the 2022 GMC Hummer EV Edition 1 priced at $112,595. Or, from BMW, comes the “First Edition” X5 M Competition and X6 M Competition. Only 250 of each will be produced, the automaker says. 

“Stylishly coordinated design features underscore the visually expressive character of the two high-performance models in the Sports Activity Vehicle and Sports Activity Coupé segments,” BMW said in its announcement.

“Supreme power, an imposing thirst for forward progress and extravagant styling allow the new BMW X5 M Competition and new BMW X6 M Competition to carve out a unique place for themselves on the world’s roads. Their performance attributes set new standards and now they are also raising the bar once again in terms of exclusivity. 

“First Edition specification accentuates the effervescent and distinctive character of the BMW M models.

BMW First Edition M Competition model
‘First Edition’ also available in BMW X6 M Competition

Although pricing was not included in the announcement, the cars get twin-turbocharged V8 engines rated at 625 horsepower, M-specific suspension and all-wheel M xDrive.

The vehicles, which will be available in a unique and matte-finished Individual Frozen Dark Silver color, will be produced at the BMW assembly plant in Spartanburg, South Carolina. Also available will be Individual Frozen Marina Bay Blue paint. 

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Interiors feature Merino leather in Silverstone/Midnight Blue two-tone colors. Seats have black Alcantara insets and Sakhir Orange stitching.

BMW First Edition M Competition model
BMW First Edition M Competition model
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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