Higher in price and limited in production, first editions seem to be the new trend in marketing by the world’s automakers. Take, for example, the 2022 GMC Hummer EV Edition 1 priced at $112,595. Or, from BMW, comes the “First Edition” X5 M Competition and X6 M Competition. Only 250 of each will be produced, the automaker says.
“Stylishly coordinated design features underscore the visually expressive character of the two high-performance models in the Sports Activity Vehicle and Sports Activity Coupé segments,” BMW said in its announcement.
“Supreme power, an imposing thirst for forward progress and extravagant styling allow the new BMW X5 M Competition and new BMW X6 M Competition to carve out a unique place for themselves on the world’s roads. Their performance attributes set new standards and now they are also raising the bar once again in terms of exclusivity.
“First Edition specification accentuates the effervescent and distinctive character of the BMW M models.”
Although pricing was not included in the announcement, the cars get twin-turbocharged V8 engines rated at 625 horsepower, M-specific suspension and all-wheel M xDrive.
The vehicles, which will be available in a unique and matte-finished Individual Frozen Dark Silver color, will be produced at the BMW assembly plant in Spartanburg, South Carolina. Also available will be Individual Frozen Marina Bay Blue paint.
Interiors feature Merino leather in Silverstone/Midnight Blue two-tone colors. Seats have black Alcantara insets and Sakhir Orange stitching.