Pick of the Day: ’69 Mercury Montego wagon kept 50 years by 1 family

The seller’s parents bought the car new in 1969, and it remains largely original

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The Mercury is spruced up with white-letter tires on chrome wheels

Sources vary about the average length of time people that keep their vehicles.  According to Autolist, that duration is about six years (roughly the same term length of a new-car loan).  Just like anything else in life, people like to change things up and enjoy fresh aesthetics, new feature content, or different driving experiences throughout their driving careers.

 But one family in Twin Falls, Idaho, has kept their 1969 Mercury for more than 50 years.

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The Pick of the Day is a 1969 Mercury Montego MX station wagon advertised on ClassicCars.com by a private seller whose parents bought it new.

“My parents purchased this station wagon brand new in the fall of 1969,” the Twin Falls, Idaho, seller says.  “Yes, I was the child in the third row facing backwards.”

The listing contains photos from the family album, including a shot of the Mercury’s original owner proudly posing with the car when it was new. 

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The Mercury Montego name dates to model year 1968 when it was rolled out as a four-door sedan, two-door hardtop, four-door station wagon and two-door convertible.  The Montego shared underpinnings with the Ford Torino and pulled its name from Montego Bay, Jamaica.  The name evokes thoughts of the classic Beach Boys song “Kokomo,” with the lyrics “Key Largo, Montego, baby why don’t we go.”

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Retained in this Montego is its original 351cid V8 engine.  In fact, according to the seller, most of the Mercury is original to its 1969 build, including the paint and much of the upholstery.  There are a couple of mechanical and cosmetic issues to address, the seller says, including an inoperative power rear window and some rust on the tailgate, although the seller is including a replacement gate in the sale.  The photo gallery that accompanies the listing also shows some rust in the rear quarters. 

The good news is that the Mercury is said to be well-sorted mechanically, and the sale includes an invoice for work performed between July and September 2020.  The seller states that the car runs great.  The odometer shows about 81,000 miles.

We aren’t sure why the seller is parting ways with this family heirloom after such longstanding ownership, but hopefully it goes to another loving home.  The asking price is $14,000.

To view this listing on ClassicCars.com, see Pick of the Day.

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Tyson Hugie grew up in a family of gearheads and enjoys anything to do with automotive and motorsports. He is a contributing editor to Redline Reviews, a YouTube channel with coverage from major auto shows. He also writes for Arizona Driver Magazine and holds leadership positions with a number of car clubs. Tyson has lived in Arizona for 10 years and his current obsession is Japanese cars from the early 1990s which, though hard to believe, are now becoming classics. Tyson can usually be found exploring offbeat and obscure road trip destinations on his blog "Drive to Five," which started as a way to share travel stories and experiences with his now-550,000-mile Acura.

7 COMMENTS

  1. In the late 1970’s I got one of these that had been hit in the rear. It did have A?C and the 351 Cleveland engine. I used it as a doner for a 56 Ford F-100 I was building. The engine, trans and rear end were obvious choices! But then I also machined a few adapters to put the front disc brakes on the 56 Ford axle, then the booster/master came along with it. The A/C went in but I did use an aftermarket under dash evaporator connected to the Mercury under hood parts. Then in went the steering column. The black seat upholstery was in great shape, So I used it to recover the F-100 seat. Drove that truck for a while, entered a few shows, brought home a few awards and like many others, was offered more than I expected so it went on to the next caretaker.

  2. A very well preserved original wagon, albeit, some minor cosmetic issues in the interior and sheet metal but all easily repaired. Kudos to the owner for maintaining this time capsule so well for so many years. I would ditch the chrome-reverse wheels (popular back in the 70’s) for the original stock wheel covers. It would make a great little project, and a nice ride to take to cruise nights here. Unfortunately the car is in Idaho and I live in Ontario.

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