HomeThe MarketFord trots out another Bronco concept, the Overland

Ford trots out another Bronco concept, the Overland

Debut takes place at Bronco Super Celebration East


To help kick off Bronco Super Celebration East, staged in Townsend, Tennessee, and billed as the largest gathering of vintage Broncos in North America, Ford has trotted out the Overland concept version of its new 4×4 off-roader.

“With personalization and factory-backed accessories essential to Ford’s all-new outdoor brand, the Bronco Overland concept showcases how the all-new Bronco two-door, four-door and Sport models are designed to help redefine the next generation of off-road vehicles,” the automaker said.

“Based on a 2021 Bronco four-door SUV Badlands series painted in Area 51 color scheme, the concept is fully equipped inside and out to take adventurers farther into the wild. 

Bronco, Ford trots out another Bronco concept, the Overland, ClassicCars.com Journal

The Bronco Overland features the High-Performance Off-road Stability Suspension (H.O.S.S., get it? Sort of for Bronco what Boss was for Mustang) with Bilstein position-sensitive shocks, a 2.3-liter EcoBoost engine linked to a 7-speed manual transmission, and 17-inch Fifteen52 Turbomatic heavy-duty wheels in asphalt black with 35-inch BFGoodrich LT315/70R-17 mud-terrain KM3 tires.

The concept also has a Ford Performance by Warn winch mounted to a Ford Performance steel bumper. There’s also a 2-person Yakima tent, Rigid rack-mounted light bar and six additional Rigid pod lights for 360-degree illumination.

Designed as a basecamp, the vehicle also has a CB radio, refrigerator, stove, cooking kit, tailgate table and chairs, as well as special cargo-area storage grids. 

For more information, visit the Bronco website.

The Super Celebration East runs through October 10 and includes driving tours, obstacle courses and other events and activities.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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