Pick of the Day: 1940 Ford pickup with custom upgrades, original charm

The truck is dressed up in vintage style and powered by a ’50s Buick engine

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The pickup gleam with shiny paint and chrome, whitewalls and spinner hubcaps

Pickup trucks have come a long way in the collector car world, with desirable restored and custom examples climbing in value and fetching strong prices.  Chevys, Fords and Dodges dominate the terrain, but many less-common brands also have been hitting the market.

The Pick of the Day is an iconic pre-war model, a 1940 Ford pickup that has been sympathetically restored and subtly customized. What makes this classic special is what’s lurking within, a vintage Buick V8 that might have been a hot rodder’s choice in the 1950s.

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“This truck has a 322 cid engine from a 1954 Buick under the hood, backed by a 3-speed manual to keep you in control,” according to the Houston dealer advertising the Ford on ClassicCars.com. “Jet black paint, tonneau cover, Moon wheel covers, wide whitewall tires, and just enough chrome make this truck look phenomenal from every angle.”

This pickup does look gleaming and original in the gallery of photos with the ad, with not too much flash and plenty of old school charm.

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“The Fords from this era are bubbly and round and really have a good look,” the seller says. “The large fenders, chrome grill, and split windshield give these trucks a cool vibe. The old Ford V8 emblem adorns the tailgate, and the grill is emblazoned with the V8 badge as well, to let you know this truck is no slouch.”

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The Ford interior has been upgraded, nothing too modern or extreme but an attractive vintage treatment that looks cozy and appealing.

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“Two-tone pleated vinyl interior gives this truck comfort, and a bit of a street rod look as well, while the steering wheel and dash scream ‘original!’” the dealer says. “There is a hint at the hidden hot rod, with extra gauges and switches under the dash.

There’s not too much information in the ad about other upgrades that might have been made to such things as the suspension or brakes, but the Ford does come across as a custom effort that was maybe done back in the day. 

The truck was clearly designed as an attractive driver rather than a show truck, and one of the mentioned modern additions is an AM/FM/CD audio system hidden in the glove compartment.

The asking price for this cutie is $38,500. Note that while the headline for the ad says the selling dealer is in O’Fallon, Illinois, the truck is actually being sold by a Houston showroom of the same dealer chain.

To view this listing on ClassicCars.com, see Pick of the Day

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Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

10 COMMENTS

  1. This was a great restoration. Back when. Now it is a typical Gateway offering. It’s the definition of a “20 Footer”. Checked all the pics, the next owner has some work to do. Hopefully it can be saved , soon…

    • Disagree. While this is obviously an older restoration, it seems to be in very nice condition and quite presentable at much closer than 20 feet.

    • Right you are, those are Lancer hubcaps, not Moons. But that’s a seller error that should not diminish the apparent quality of this truck.

  2. It’s quite nice with lots of eye appeal, but very little improvement in areas of comfort like a/c, p.s, and brakes. To me by the time the money was spent to get these amenities the cost vs. value is gone.

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