Has Bentley bottled that new-car smell?

Not quite, but the British automaker is selling eau de parfum for $210 a bottle

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Bentley
And these new scents are only $210 a bottle | Bentley Fragrances photos

Sight and sound, touch and taste (hey, doesn’t everyone eat in their car?) aren’t the only senses involved in driving, it seems. Bentley, the prestigious British automaker, is expanding its Bentley Fragrances product line. Except these aren’t fragrances you hang from your rearview mirror; they represent the company’s “first female collection for a generation of trailblazing women.”

And coming from Bentley, the perfume is contained within a “frosted-glass bottle inspired by the signature cut-crystal headlights of the Continental GT, with suede detailing on the bottle cap.”

The scents are “Radiant Osmanthus – a fruity floral scent; Mellow Heliotrope – a delicately powdery scent; Vibrant Hibiscus – an exuberant floral scent,” says Bentley Fragrances.

The price? If you have to ask can you really afford it? Anyway, each eau de parfum bottle is £165 ($210) from the Bentley website.

“This luxurious new wardrobe of scents for trailblazing women will satisfy their appreciation of high-quality materials, meticulous craftsmanship and originality,” Bentley Fragrances promises. “For such exacting customers, fragrance must be an individual statement and a true expression of their personality.”

The company adds, “Women have always been part of Bentley’s history — the Bentley Boys may have set the pace on and off the race-track, but Bentley Girls refused to take a back seat, breaking motoring records and making their mark in inimitable Bentley style.”

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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