Video of the Day: Camaro advertising during its first 2 decades

Ads portray the pony car from its fiery start to its sublime performance models

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The first-year Camaro depicted as born in the fiery depths of a volcano

Chevrolet was chasing the resounding success of the Ford Mustang when it introduced the 1967 Camaro, a stylish rendition of what was to become known collectively as pony cars.  So Chevy went huge with the introductory ads.

The Video of the Day looks at Camaro advertising from the very beginning (Apparently, the first Camaro was born in a live volcano.  Who knew?) to the 1985 IROC-Z, with stops along the way to hype the SS, Belinetta and Rally Sport, and such of-the-era-features as T-tops. 

For Camaro fans, this is a luscious look at how the GM division visualized its pony cars in action.  And for everyone, it’s a glimpse of cultural history from an interesting period.  

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Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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