Regardless of what the calendar might day, the Labor Day weekend is the traditional end of summer and the family vacation season. It marks the closing of summer cabins and cottages with children going back to school (this year, albeit, perhaps online).
One of the first things that used to happen when classes were meeting their new teachers was the “what did you do this summer?” essay.
Perhaps with that in mind, Chevrolet and The Harris Poll got together just before the Labor Day weekend and asked more than 1,000 adults about their summer during the coronavirus pandemic.
“The challenges of quarantine and social distancing helped spur a resurgence in the American road trip,” the polling company and the automaker said in their news release. “In fact, nearly 80 percent of Americans credited road trips as helping to keep their sanity during the pandemic.
“A majority of Americans said their vehicles became a much-needed escape from home, with many exploring outdoor destinations like beaches and hiking trails.
“Nearly three-quarters of those surveyed said they value road trips more than they did before the pandemic, and 80 percent of road trippers said going on a road trip has been ‘one of their happiest moments’ since March.”
In responding to the survey, 89 percent said their vehicle provided a way to get out of the house safely for a vacation-style change of scenery during the pandemic.
- 20 percent visited a national park for the first time
- More than 10 percent went camping for the first time
- 41 percent road tripped to somewhere they’ve never been before
- The top outdoor road trip activities include beaches (41 percent), hiking (31 percent), fishing (29 percent) and going to national parks (27 percent)
“In addition to exploring new places, roughly 4 in 10 road trippers say that they now have a greater appreciation for the outdoors (43 percent) and for domestic travel (38 percent),” the survey reported.
“The open roads are a welcome change, and for decades, many Americans have embraced the outdoors with the Tahoe and Suburban as the ultimate road trip vehicles,” Bob Krapes, Chevrolet Trucks marketing director, said in plugging his company’s products.
The survey also found that 41 percent of respondents plan a vacation road trip over Thanksgiving or the winter holiday season.