Home The Market Off-road battle royale: Ford shows 5 Bronco concepts

Off-road battle royale: Ford shows 5 Bronco concepts

Company uses ‘family adventure’ show vehicles to display personalization options


Bam! Jeep unveils its Gladiator Farout concept vehicle. Whap! Ford counters with five — count ‘em, five — show-vehicle versions of its new Bronco.

Ford calls its show versions “family adventure concepts” designed to demonstrate how the Bronco offers personalization, performance and off-road utility. 

Oh, and while unveiling its concepts, Ford announced that the first of four Bronco Off-Roadeo “playground” locations will open in the summer of 2021 at Austin, Texas, and also that the Bronco R will compete again this fall in the Baja 1000 off-road race. 

The company also said that more than 165,000 people have put down their $100 deposits on the new off-roaders. 

Production of the new Bronco begins in early 2021 and Ford said it will have more than 200 factory-backed accessories for the vehicles as it arrives in dealer showrooms. It showcased those accessories on its adventure concepts:

4-door Outer Banks Fishing Guide — This version is designed for the professional fishing guide along the Cape Hatteras National Seashore, Ford said. Accessories include a Bestop Sunrider first-row soft top, factory-style concept roof rails and crossbars, Yakima LockNLoad Platform roof rack, and a custom-made fishing pole and seat perch that fit between the fender-mounted “trail sights.” 

2-door Trail Rig — “Designed to be the ultimate hardcore trail rider, this custom build is based on the two-door Badlands series,” Ford said. “It begins with a Ford Performance modular front bumper, tube doors, beadlock-capable wheels and 40-inch Rigid LED lightbar. A Ford Performance by Warn winch helps rescue your lesser-equipped 4×4 friends. On top, factory roof rails are augmented with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by Warn recovery kit and recovery boards.”

Bronco Sport Trail Rig —  This version is for “adventurers looking to elevate their off-road trekking in a small, rugged 4×4, the Bronco Sport Trail Rig amps up the Badlands series model by adding 31-inch BFGoodrich Mud-Terrain T/A KM3 tires, a one-inch lift kit, plus Ford Performance by Rigid LED off-road lights mounted to a front nudge bar. On top, a Yakima LockNLoad Platform roof rack and off-road gear mounts are designed to carry gear like a high-lift jack kit, Ford Performance recovery boards and jerry cans.”

Bronco Sport TOW RZR — Based on the Badlands series Bronco, this setup has towing and cargo accessories including Yakima HD Bar crossbars and OffGrid medium cargo basket and a Class II Trailer Tow Package with 2,200 pounds of capacity to tow such off-road runners as the all-new Polaris RZR XP Turbo 1000, which was unveiled along with the customized Bronco.

Bronco Sport Off-Roadeo Adventure Patrol — Another concept based on the Badlands series, this one has a Yakima LockNLoad Cargo Platform with such recovery gear as a high-lift jack, recovery boards and jerry cans. It also has the Rigid off-road lightbar, an interior Yakima bike rack, and an integrated target for landing a drone.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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