HomeThe MarketVideo of the Day: Marketing debut of the 1966 Ford Bronco

Video of the Day: Marketing debut of the 1966 Ford Bronco

Dramatic off-road action showed capabilities of the new 4X4


With all the attention Ford is getting with its new Bronco, the Video of the Day explores the marketing roots of the massively popular SUV. 

The introductory ad for the 1966 Bronco opens with a scene of rodeo bronc riding, then cuts to the Jeep-like doorless Bronco U13 Roadster being thrashed off road in rough Western country. 

Bronco is proclaimed as the “first 4-wheel-drive sports car!”  Besides the Roadster model, which was not a major seller and soon discontinued, there is the debut of the Sport Utility short-bed pickup, “a do-anything workhorse,” and the familiar, best-selling Wagon.

A Bronco Roadster is shown bouncing over rough terrain

While the dramatic intonations of the overly enthusiastic announcer sound hackneyed today, it did much to drum up interest in what would become a strong entry for Ford. 

The off-roading action is pretty spectacular as well, and certainly got the juices flowing for back-country adventure that translated into showroom sales.

Bob Golfen
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


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