Gooding sets online auction record with $3.08M sale of Ferrari 275 GTB

The inaugural Geared Online sale reaches nearly $14.5 million total with 71 percent sell through

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The Ferrari 275 GTB lived up to its pre-auction expectations | Gooding photos

A 1966 Ferrari 275 GTB Long Nose has set an online-only auction record for highest-priced collector car, reaching $3.08 million during Gooding & Company’s inaugural Geared Online sale on August 7. 

The Gooding auction reached $14,497,443 (including auction fees) in total sales, with 55 of 77 lots sold for a rate of 71 percent, and 5 cars selling for more than $1 million.  Ferraris gained the top-4 highest sales spots. 

The 275 GTB, a beautifully preserved original example, was presented by Gooding as the most-valuable car at Geared Online, with a pre-auction estimated value of $2.75 million to $2.25 million.  Its sale beat the previous online-only record of $2.64 million held by a 2003 Ferrari Enzo sold online by RM Sotheby’s.

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A 2003 Ferrari Enzo was the second-highest seller

Gooding also had a 2003 Ferrari Enzo at its recent auction; it sold for $2.354 million.  The Enzo was part of a trio of cars from a private collection that included the next-two highest sellers, a 1995 Ferrari F50 for $2.134 million and a 1992 Ferrari F40 at $1.628 million.

A 1934 Duesenberg Model J Town Car, which Gooding called “a timeless American classic,” broke the Ferrari cabal, coming in at fifth place with the final 7-figure sale at $1.012 million.

The automobilia sales for Geared Online were led by a remarkable sign from Luigi Chinetti’s North American Racing Team that sold for $51,250, and a rare 1950s Ferrari factory perpetual calendar that reached $17,500.

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A 1934 Duesenberg Model J Town Car crossed the 7-figure threshold

“Our first ever online only sale was a great success for both our clients and the company,” said David Gooding, president and founder of the auction company. “Additionally, the introduction of automobilia into our lineup proved to be incredibly successful.

“The demand of quality cars has not faded during such uncertain times, and we are thrilled to provide Geared Online to the world.”

Gooding’s next event will be the company’s first sale held outside the U.S., the Passion of a Lifetime auction to be held September 5 during the Concours of Elegance at historic Hampton Court Palace in central London. The auction originally was scheduled for April 1 but postponed because of the COVID-19 pandemic. 

The London auction will be held remotely and broadcast live on Gooding’s website, YouTube and mobile apps, with telephone and absentee bidding.  Live bidding will be conducted by famed British auctioneer Charlie Ross.

For more information, visit the Gooding website.

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Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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