HomeCar CultureVideo of the Day: ‘The Look of Things’

Video of the Day: ‘The Look of Things’

In the mid-1950s, GM Styling shared its vision


During the final session of McPherson College’s recent “Wheels of Change” webinar series, professor Ken Yohn talked about how Harley Earl had enlightened not just car buyers but the entire American public to the fact that style wasn’t something only for Hollywood stars and sports heroes. Style was for everyone.

Yohn noted that in the mid-1950s, GM’s design department (then known as GM Styling) not only produced a booklet to teach the public about style and design, but also a movie about “the look of things.”

There were followup questions from webcast viewers asking for details on that video, The Look of Things, which we present here today.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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