HomeThe MarketBronco shows strength with vehicle searchers

Bronco shows strength with vehicle searchers

Vintage Ford SUVs surge into top-5 most sought


In mid-July, Ford unveiled its new Bronco models and interest in vintage versions got a nice boost as a result it appears in the monthly complication of the top vehicle searches on the ClassicCars.com Marketplace.

In the “all years” search category, the Ford Bronco has climbed in the last three months from 12th in May to seventh in June to fifth in July among those looking for vehicles with specifying model year in the ClassicCars.com Marketplace.

“There is quite the buzz about Bronco,” said Tom Stahler, the ClassicCars.com Journal’s managing editor. “The ‘Bring Back the Bronco’ campaign really worked. The older ones were hot even before Ford’s big announcement. Really looking forward to driving one of the new crop.”

Ahead of the Bronco, the order of popularity remains unchanged: “All years” Chevrolet, Mustang, Ford and Volkswagen bus retain the top-4 positions. Bronco kicked its way past the DeLorean and the classic Chevrolet C-10 pickup truck.

Bronco, Bronco shows strength with vehicle searchers, ClassicCars.com Journal
1977 Jeep CJ-7

And Bronco wasn’t alone among vintage SUVs in gaining popularity with potential buyers. Also among the top-10 in “all years” searches were the Willys Jeep and the International Scout, with the Jeep CJ-7 making its first appearance we can recall among the second-10.

Meanwhile, among vehicles searched by make, model and model year, the leaders remained consistent — 1967 Ford Mustang, 1967 Chevrolet Impala, 1969 Ford Mustang and 1969 Dodge Charger.

However, behind them, the 1964 Impala and 1965 Shelby Cobra both popped ahead of the 1968 Mustang, the Cobra surging from ninth to sixth.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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