The Pick of the Day looks like it just arrived from the SEMA Show. It’s a 1975 Cadillac Fleetwood sedan with a custom wrap and riding on big aftermarket wheels.
This Caddy was the promotional ride celebrating the 40th anniversary of Magura USA back in 2015, and is offered for sale by its private owner in Olney, Illinois, via an advertisement on ClassicCars.com.
If you’re really into 2-wheel travel, you may know Magura USA as the distribution arm of German manufacturer Magura, which was established way back in 1893 in Bad Urach. Magura is known for producing the first hydraulic mountain-bike brakes and, in 1968 and for Malcolm Smith, the first adjust-on-the-fly motorcycle clutch for off-road racing.
According to its website, Magura offers a full range of hydraulic disc brake products for mountain bikes, the first wireless dropper seat post and radial brake and hydraulic clutch systems for motorcycles.
Magura USA was founded in 1975 and is based in Olney, Illinois, which likely explains the Caddy’s location.
The advertisement on ClassicCars.com has very little information, stating that under the graphic wrap, the ’75 Fleetwood Sedan Deville is black with a red pinstripe, has “every feature possible for that year,” and custom wheels and tires, dual exhaust and Edelbrock manifold and carburetor.
However, the website bikerumor.com, in reporting on the Sea Otter Classic in 2015, notes that “the real show stopper was Magura’s new ‘promotional vehicle.’ This pristine 1975 Cadillac Coupe de Ville got a custom Magura wrap to celebrate the 40th anniversary, but that Parlor Room Red interior is all original, baby.
“Seeing it in person, it’s hard to believe they used to make cars this big — there is enough room for 3, may be 4 bodies, we mean bikes, in the trunk alone. cq on the cross-through bodies
“Custom wheels with Vredestein tires and yellow calipers top it all off.”
In the specs portion of the ClassicCars.com ad, we learn the car has been driven 46,266 miles. In the photos, we see the stunning velour interior upholstery and the yellow trim on the V8 engine, presumably Cadillac’s standard 500cid V8.