Pick of the Day: Customized ’75 Cadillac

Car was done to celebrate 40th anniversary of Magura USA

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1975 Cadillac
This 1975 Cadillac Fleetwood was customized for the 40th anniversary of bicycle and motorcycle supplier Magura USA

The Pick of the Day looks like it just arrived from the SEMA Show. It’s a 1975 Cadillac Fleetwood sedan with a custom wrap and riding on big aftermarket wheels. 

This Caddy was the promotional ride celebrating the 40th anniversary of Magura USA back in 2015, and is offered for sale by its private owner in Olney, Illinois, via an advertisement on ClassicCars.com.

If you’re really into 2-wheel travel, you may know Magura USA as the distribution arm of German manufacturer Magura, which was established way back in 1893 in Bad Urach. Magura is known for producing the first hydraulic mountain-bike brakes and, in 1968 and for Malcolm Smith, the first adjust-on-the-fly motorcycle clutch for off-road racing. 

According to its website, Magura offers a full range of hydraulic disc brake products for mountain bikes, the first wireless dropper seat post and radial brake and hydraulic clutch systems for motorcycles.

Magura USA was founded in 1975 and is based in Olney, Illinois, which likely explains the Caddy’s location.

The advertisement on ClassicCars.com has very little information,  stating that under the graphic wrap, the ’75 Fleetwood Sedan Deville is black with a red pinstripe, has “every feature possible for that year,” and custom wheels and tires, dual exhaust and Edelbrock manifold and carburetor. 

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However, the website bikerumor.com, in reporting on the Sea Otter Classic in 2015, notes that “the real show stopper was Magura’s new ‘promotional vehicle.’ This pristine 1975 Cadillac Coupe de Ville got a custom Magura wrap to celebrate the 40th anniversary, but that Parlor Room Red interior is all original, baby.

“Seeing it in person, it’s hard to believe they used to make cars this big — there is enough room for 3, may be 4 bodies, we mean bikes, in the trunk alone.  cq on the cross-through bodies

“Custom wheels with Vredestein tires and yellow calipers top it all off.”

In the specs portion of the ClassicCars.com ad, we learn the car has been driven 46,266 miles. In the photos, we see the stunning velour interior upholstery and the yellow trim on the V8 engine, presumably Cadillac’s standard 500cid V8.

The car is being offered for sale for $12,500. To view this listing on ClassicCars.com, see Pick of the Day.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

13 COMMENTS

    • With a blowtorch set on “high”. Maybe we’ll get lucky and it’ll burn this hideous pep boys pimpmobile to the ground.

    • James and other readers…..the “wrap” is supposed to be removable. Several years ago Cadillac and a local Cadillac dealer donated several new Escalades for a cross promo event along side a well known denim company that some friends owned. The denim company’s name was splashed all over the vehicles. It was understood that the “wrap graphics” would be removed from the $80K-plus ea. vehicles before returning to the local dealer on behalf of Cadillac.

  1. O.M.G they ruined a beautiful car! Would have to completely restore that all over again to original status!!

  2. Imagine trying to go and a buy a new car this big with an engine that size today? The Obama Administration and their CAFE rules would have your head on a stick. Secondly who ruined that car…

  3. repaint GM#11 lacquer white put a fresh 572 stroked out with a holly sniper throttle body set up and air suspension

  4. Remove the wrap and paint it lacquer white, Change the exhaust, Add 1975 O.E. wheels, Re-upholster front and back seats to red leather, Add stock air cleaner, intake manifold, valve covers and plug wires, Remove the rest of the yellow under the hood and you would have a very desirable Cadillac. I own an 1886 Victorian home and when people do this crap to old homes we call it ReMuddling vice Remodeling!!!

  5. Wrap peels off, no arson required. Car is limo black underneath, why change original paint on an under 50k miles vehicle- and to pimp white at that? Interior simply demonstrates Caddy’s intended market, and not many Fleetwoods (a personal unstretched limo which is why the size; oh, and CAFE standards were enacted BY CONGRESS in the same year this car was built, 1975, so the irrelevant Obama bash just made you look biased and uninformed, “Buick”) got the “Parlor” velour, so a redo in (very) common red leather destroys the originality and reduces both value and rarity. Yellow under the hood is a bit much, but y’all are aware that they make paint for engines, yes?
    Other than factory color in place of the yellow and removal of the advertising wrap, I would just replace the rear exhaust sections with some subtle behind the tire dumps, as seen on many high perf GM models.
    Got my license in ’75, and this is a wonderful memory piece, bringing back the kinds of rides owned by wealthy older friends of my late grandparents. And if y’all think this is large and over the top, check Chrysler Imperials from the same era.

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