Bronco sale snags new record during Barrett-Jackson Online Only auction

The custom SUV hits $195,250 as total results surpass $3.1 million

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The Bronco custom is an extreme build with every possible box checked | Barrett-Jackson photos

In keeping with the Bronco frenzy as Ford releases the new model, a custom 1976 Bronco set a world record price at Barrett-Jackson’s most-recent online collector car auction, reaching $195,250, including auction fee.

The Online Only July 2020 Auction reached total sales of $3.1 million, with about $3 million for the 50 vehicles sold and $115,000 for 155 pieces of automobilia. This was Barrett-Jackson’s second Online Only auction held in conjunction with the company’s usual energetic live auctions because of the coronavirus pandemic.

The Bronco was a very special custom SEMA build, according to the auction catalog, fully upgraded with performance and off-roading gear, a deluxe interior and knockout bodywork and paint.

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The custom 1966 Corvette was another strong seller

The custom Bronco was the third-highest seller at the sale, which was led by the sale of a 2005 Ford GT that went for $275,000, followed by a custom 1966 Corvette convertible at $198,000.

Although Barrett-Jackson’s annual live auctions are overwhelmingly no reserve sales, the Online Only auction was about one quarter no reserve, with the rest of the vehicles carrying minimum-price reserves.  The auction reports that the no-reserve offerings did well, with a high volume of bidding and achieving more than 100 percent of their combined expected values.

“We’re so appreciative of our many consignors and bidders, who embraced our second Online Only auction this year,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Following the pattern at our live location events, Barrett-Jackson bidders responded well to the no reserve vehicles, which is why we continue to set world auction sales records and consign vehicles that outperform expectations.

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“Our online auctions give people immense flexibility to bid on collector cars and automobilia of their dreams,” Jackson added. “As we apply the lessons learned from each of these digital events, they continue to evolve and grow with the hobby. While everyone looks forward to our next in-person live auction, the strong response to our online auctions demonstrates the resiliency of the hobby and the trust the public has in Barrett-Jackson.”

The top vehicles sold during the Online Only auction were:

  1. 2005 Ford GT – $275,000
  2. 1966 Chevrolet Corvette custom convertible – $198,000
  3. 1976 Ford Bronco custom SUV – $195,250
  4. 2006 Ferrari F430 – $181,500
  5. 1966 Ford Mustang custom convertible – $140,250
    1967 Ford Mustang Eleanor Tribute Edition – $140,250
  6. 2018 Dodge Challenger SRT Demon – $126,500
  7. 2001 Ferrari 456M GT – $110,000
  8. 2010 Ferrari California convertible– 107,800
  9. 1967 Chevrolet Corvette 427/435 convertible – $99,000
  10. 1969 Ford Bronco Custom SUV – $82,500

The top-selling pieces of automobilia were:

  1. 1935 Texaco Oil Fire Chief Gasoline Bennett Model #76 gas pump – $6,037.50
  2. 1930s United Motors Service neon porcelain sign – $5,405
    1930s Walter’s Beer neon porcelain sign – $5,405
  3. Circa 1940s Pontiac Automobiles Service porcelain sign – $4,830
    1930s-40s Packard Approved Service porcelain sign – $4,830
  4. Late 1940s-50s Gulf Oil G&B Gas Calcometer gas pump – $4,600
  5. Late Wayne Model #80 gas pump in Ferrari regalia – $4,370
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Barrett-Jackson has scheduled its next live auction in Las Vegas for September 10-12, and the rescheduled Palm Beach auction is set for October 15-17.  For more information, visit the auction website.

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Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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