A year ago, we were contacted by Liane Green, then a student at Coventry University in England, who was engaged in a research project about classic car ownership and the culture that surrounds it.
“My focus is to present the current problem facing the older generation of the Austin 7 motor car and community who are hoping to raise the profile and engage a younger generation of car enthusiasts,” she noted.
We responded with some thoughts and had forgotten about the email exchange until hearing again from her. The project has led to a video series with a general theme of “Cars Outliving Their Owners” and how to engage not only what typically is thought of as the younger generation, but even the more middle-aged (40s and 50s) generation.
“The current car owner dilemma is that the cars are quite likely to outlive their aging owners and community,” Green writes in the text that accompanies Episode 1, “so this series will bring experts and passionate owners and car clubs in the hope to build a future proofing strategy to encourage younger generations to take guardianship of these lovely historical motorcars.
“In the next episode we find out how classic car owners across the world are sharing their passion for preserving heritage vehicles with younger generations.”
Here’s the Episode 1 video:
In the video, mention is made of a program at the British Motor Museum that allows car owners to loan a vehicle to a younger driver for a year. Here’s a link to our story about the effort.
For more information, you might want to view the pilot episode of Green’s series.