RM Sotheby’s claims online record with Ferrari Enzo selling for $2.64 million

288 GTO also tops $2 million at Driving into Summer sale

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RM Sotheby's
2003 Ferrari Enzo sells for $2.64 million online | RM Sotheby's photos

RM Sotheby’s says the $2.64 million paid for a 2003 Ferrari Enzo at its recent “Driving into Summer,” an Online Only auction, set a record as the highest price for a vehicle in an internet sale. 

Overall, the auction company said, its recent Online Only auction generated $16.4 million in sales. Also topping the $2 million mark was a 1985 Ferrari 288 GTO that sold for $2.31 million.

RM Sotheby’s said the auction drew more than 550 bidders from 35 countries, with nearly a quarter of those bidding being new customers.

“We are extremely pleased with the results of our first Online Only collector car auction curated specifically for the digital platform,” said Gord Duff, RM Sotheby’s global head of auctions.

1985 288 GTO also tops $2 million plateau

“We saw continued momentum from our Online Only Palm Beach car auction, with considerable pre-sale interest from consignors and bidders, as well as activity throughout the auction with more than 550,000 total page views. 

“We also saw an abundance of bidding throughout the week and during the closing days with an increased average of 19.6 bids per lot, up to a total of 56 bids on a single lot.

“Stand-out prices resulted across the sale, demonstrating sustained demand from collectors for buying and selling a wide spectrum of quality cars online — including blue-chip collectibles.”

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Top-10 sales, RM Sotheby’s Driving into Summer 2020

  1. 2003 Ferrari Enzo, $2,640,000
  2. 1985 Ferrari 288 GTO, $2,310,000
  3. 2017 Ford GT, $836,000
  4. 1958 Ferrari 250 GT coupe, $671,000
  5. 2020 Ferrari 488 Pista Spider, $605,000
  6. 2020 Lamborghini Aventador SVJ, $467,500
  7. 1965 Shelby 427 S/C Cobra ‘4000 Series,’ $396,000
  8. 2006 Ford GT Heritage edition, $385,000
  9. 2019 Ferrari 812 Superfast, $335,500
  10. 2001 Ferrari 550 Barchetta, $308,000

(Prices include buyer’s fee.)

RM Sotheby’s next Online Only auction is The European Sale featuring the Petitjean Collection. Bidding runs June 3-11.

For more information, visit the RM Sotheby’s website.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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