First Barrett-Jackson Online Only auction tops $3.79 million

The internet sale was added as the coronavirus pandemic impedes live auctions

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A Dale Earnhardt No. 3 car donated by NASCAR team owner Richard Childress scored a huge sale | Barrett-Jackson photos

Barrett-Jackson’s inaugural Online Only collector car auction, held May 8-17, brought in more than $3.79 million in sales, the Scottsdale, Arizona, company reports.  Of the 85 vehicles offered in the reserve auction, 45 were sold, as well as 228 pieces of automobilia. 

The results include the $425,000 charity sale for the No. 3 Dale Earnhardt-driven NASCAR race car donated by team owner Richard Childress, which benefits COVID-19 relief efforts across the United States.

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A custom 1963 Corvette split-window coupe was the highest non-charity seller

The top seller otherwise was a custom 1963 Chevrolet Corvette split-window coupe that went for $357,500 (all sales except charity include auction fees). 

Two world auction records for collector cars were set, by a 2010 Dodge Challenger Drag Pak Race Car that went for $61,600 and by a 1984 Dodge Daytona Turbo sold for $20,350, according to Barrett-Jackson. The Challenger was the first car on the docket.

“The response to our Online Only Auction was incredible, with bidders and consignors participating in the action throughout the entire event,” said Craig Jackson, chairman and chief executive of Barrett-Jackson. “We kicked off the auction by setting a world auction record for our very first lot. Our two top sellers also were part of an exciting bidding war similar to one you’d experience during one of our live auctions.

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A 1959 Cadillac Eldorado Seville originally owned by country legend Hank Williams is in the top 10 results

“But the true highlight of the auction was teaming up with Richard Childress for the sale of his original #3 Dale Earnhardt NASCAR race car, which raised money for people whose health and livelihoods have been impacted by the current pandemic.”

Childress noted that he parted with a cherished NASCAR car from his collection because of the many needs raised by the pandemic.

“America is facing unprecedented times right now and it’s going to take everyone working together and making sacrifices to make a difference,” said Childress, chairman and chief executive of Richard Childress Racing. “I have so many memories of this No. 3 Chevrolet, including celebrating with Dale Earnhardt in Victory Lane. I will always hold those memories dearly, but now I am thrilled to see that the winning bidder will be able to build memories as well.

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The Earnhardt race car came from Childress’s private collection

“I want to thank our bidder, who has chosen to remain anonymous. Feeding America and Samaritan’s Purse will use these funds to help people most in need right now.”

The top sellers for the Only Online auction are:

  1. 1963 Chevrolet Corvette Custom Split-Window Coupe – $357,500
  2. 1941 Lincoln Zephyr Custom Coupe – $203,500
  3. 1969 Ford Mustang Boss 429 – $195,000
  4. 1967 Ford Mustang Custom Fastback – $165,000
  5. 2003 Kirkham 427 KMS/SC Roadster   – $115,500
  6. 2014 Ford Shelby GT500 Super Snake Convertible   – $93,500
  7. Hank Williams Jr.’s 1959 Cadillac Eldorado Seville – $92,400
  8. 1970 Ford Mustang Boss 302 – $91,300
  9. 1968 Ford Mustang Custom Fastback – $90,200
  10. 1965 Sunbeam Tiger Convertible – $88,000
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(All sales include buyers fees)

The Online Only auction reflects the pandemic-related social-distancing issues that have caused Barrett-Jackson and other companies to postpone or cancel traditional live auctions.  Barrett-Jackson canceled its 2020 Northeast auction in Connecticut that was set for June, and earlier this year postponed its Palm Beach, Florida, auction and rescheduled it for October 15-17.

The Las Vegas auction remains scheduled for September 10-12, as well as Barrett-Jackson’s signature Scottsdale auction set for January 2021. Check for updates by visiting the Barrett-Jackson website.

Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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