HomeMediaAlfa Romeo launches e-book to mark 110 years since automaker's founding

Alfa Romeo launches e-book to mark 110 years since automaker’s founding

The iconic Italian automaker celebrates its anniversary in June


Alfa Romeo, in preparation for the celebration of its 110th anniversary, has released an interactive e-book that headlines a heritage package highlighting key moments of the Italian automaker’s history in engineering, design and competition. 

With the official anniversary celebration set for June 24, Alfa Romeo looks back to its beginnings in 1910 when the first A.L.F.A., the 24 HP, was introduced, and forward to the limited-edition Giulia GTA and the forthcoming Tonale crossover.  The automaker was founded in 1910 in Milan.

Click on this link – interactive e-book – to download the e-book.

1952 Alfa Romeo Disco Volante prototype

In a news release, the autoamker presents some “did-you-know” tidbits from its history contained in its new e-book: 

Did you know the Alfa Romeo logo combines the emblem of the city of Milan and the “Biscione Visconteo,” the coat of arms of the Visconti family, which ruled medieval Milan?

Did you know Alfa Romeo won the very first Formula 1 championship in 1950, with Giuseppe “Nino” Farina? And the second Formula 1 championship in 1951, with Juan Manuel Fangio securing the title?

Did you know Enzo Ferrari drove for the company’s racing team prior to leaving to establish his own car company?

Did you know Hollywood stars from the 1940s aspired to drive such rare models such as the 6C 2500 Super Sport?

Did you know that the 156 D2 race car introduced in 1998 went on to win 13 touring car championships?

Alfa Romeo Logo Evolution

The heritage package includes lots of photography, much of it from the archive at the Museo Storico Alfa Romeo in Arese, Italy.

Other content contained in the e-book include: 

“My Favorite Alfa Romeo Cars,” by Ralph Gilles, Head of Design, FCA

“Most Significant Performance Cars From Alfa Romeo,” by Lorenzo Ardizio, Curator Museo Storico Alfa Romeo

Evolution of the Biscione logo

Story behind the Trefoil “face”

Alfa Romeo is now part of the portfolio of brands that comprise Fiat-Chrysler Automobiles. For information on the company and its products, visit the website.

Bob Golfen
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


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