Harley-Davidson and Bonhams are staging an auction to raise money to aid United Way Worldwide COVID-19 Community Response and Recovery Fund. Up for bidding starting May 12 is a 2020 Harley-Davidson LiveWire custom electric-powered motorcycle.
“Uncharted times call for unique responses,” the motorcycle company and the auction house said in their announcement.
The auction is taking place on Bonhams website with bidding ending at 4 p.m. (Eastern time) on May 26. Bonhams said it will waive its usual auction fees to increase the amount of charity donation.
The bike being offered is a “never-to-be-replicated” version of Harley-Davidson’s first production electric motorcycle. It will have a unique paint scheme and graphics done by the Harley-Davidson design team. It also will include a full array of carbon fiber parts including a Speed Screen Blade, Tail Section Cowl and Tank Trim.
The LiveWire will be autographed by members of the Davidson family.
In addition to the motorcycle, the winning bidder and a guest will be offered an exclusive delivery experience and behind-the-scenes tour at the Harley-Davidson Museum and Willie G. Davidson product development center in Milwaukee.
“We are all affected by the current situation, and the impact it has on those most at risk,” said Jon Bekefy, general manager of Harley-Davidson brand marketing. “As a longtime partner of the United Way, and inspired by their continued resilience in this crisis, Harley-Davidson is honored to play a small part in the relief effort to inspire our community around the world about the open road ahead.”