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The top 10 supercars on Instagram

Data from the social-media site show which exotics appear most often


Instagram and supercars to go together like peanut butter and jelly. In a format designed to accentuate intriguing images, the top-rung exotics with their exciting aerodynamics are guaranteed to show up for many in-your-face moments.

But which of today’s greatest and most-evocative supercars are transmitted the most on Instagram? The number crunchers at comparethemarket.com, a car-insurance marketplace, used Instagram data to create a list of the most popular models seen on the social-media platform as of April 2020.

Audi R8 came in just behind the Lamborghini on the social-media platform | Audi

“We took a count of the 2 most popular hashtags associated with each car,” the company said in releasing the findings. “By finding a total per car, we were able to find the most popular cars on the list.”

The highest count for individual cars ranged into the multi-millions, the team found, with an international cadre of cars from Italy, France, England, Germany and Japan topping the list.

The Ferrari 458 gets lots of love on Instagram | Ferrari

The top 10 supercars with the highest number of Instagram hashtags, according to the data, are:

1. Lamborghini Aventador, 3,597,431
2. Audi R8, 3,388,955
3. Lamborghini Huracan, 2,789,616
4. Ferrari 458, 1,684,744
5. Lamborghini Gallardo, 1,375,998
6. McLaren P1, 1,159,653
7. Honda (Acura) NSX, 1,152,686
8. Ferrari LaFerrari, 1,141,428
9. Bugatti Veyron, 884,538
10. Bugatti Chiron, 806,034

“Lamborghini is a clear favorite amongst supercar fans, taking three of the top 10 spots,” the researchers noted. “Some rarer brands and models also come in the top 10, with LaFerrari having over 1 million tags and the two Bugatti models seeing way over 800k hashtags each.”

For a full list of 30 top supercars on Instagram, visit the comparethemarket.com website.

Bob Golfen
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


    • Supercars, sir- intensely engineered exotics manufactured in limited numbers for those with unlimited budgets.
      On the list, only the Audi R8 and Acura NSX are even remotely affordable- if you consider 2 bedroom house money for a car “affordable”.
      Arguably, the new mid-engined ‘Vette and Shelby 500 could join, but this list was generated from internet droolers, not doers.
      The real question is: Where’s the Porsche GT2, which is on par with all save the Bugattis?


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