HomeCar CultureThe story of RUF, one of the greatest high-performance builders

The story of RUF, one of the greatest high-performance builders

Founded 80 years ago as a repair shop in Germany, RUF has become famous for its bespoke interpretations of Porsche 911


The 80-year history of RUF Automotive, the manufacturer of bespoke performance sports cars based on the Porsche 911, is celebrated with a new 30-minute video titled RUF, Love at the Red Line. 

The video tells the story of the Pfaffenhausen, Germany, company that began as a repair shop and transformed into a world-famous builder of fantasy machines.  

There are plenty of action clips and interviews with company director Alois Ruf, whose father started the company, plus guest appearances by such luminaries as car designer Freeman Thomas, Porsche modifier Rod Emory, Gran Turismo producer Kazunori Yamauchi, and well-known car collector and RUF owner Bruce Meyer, as well as a number of longtime company employees and technicians.

“Over the years, the story of RUF has become marked by key moments in our history,” Alois Ruf said. “This film pulls back the curtain.

“We want to share with the world that it has taken the work of hundreds and the passion of many more to get us where we are today. This is for the employees, the customers and the fans who helped turn our vision into a reality.”

Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


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