What GM designers were thinking in the early 1950s

Today’s video shares their inspiration and their mission

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Gulf Porsche 917

According to the King Rose Archives, “GM asked its in-house film team to show what is beauty.  Inspired by nature with its abundance of beauty in sea shells, flower petals and birds in flight, the filmmakers strove to find those shapes that occur in nature and are manmade that are the essence of beauty.

“This is what they hoped the stylists at GM and other industrial designers would bring to consumers.”

And thus this video, which presents, “A look at what we thought was the epitome of style in the early 1950s.”


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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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