HomeCar CultureRemember the first commercials for Sue-BAR-oo?

Remember the first commercials for Sue-BAR-oo?

Early adds offered a different pronunciation of the brand name


The first commercials for Subaru pronounced the import brand as Sue-BAR-oo, and points out that the car was “cheap and ugly.” 

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.



Please enter your comment!
Please enter your name here

Recent Posts