LaFerrari sale to benefit COVID-19 hunger-relief fund

RM Sotheby’s and Ferrari owner to donate a portion of the proceeds to Feeding America

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The Ferrari is expected to sell well into the seven figures | RM Sotheby's

A portion of the proceeds from the sale of the 2017 Ferrari LaFerrari Aperta that highlights RM Sotheby’s online-only auction in Palm Beach, Florida, will be donated to a hunger-relief organization as it responds to needs creating by the ongoing pandemic.

RM Sotheby’s transformed its Florida sale from a live event into the Online Only: The Palm Beach Auction in the face of the growing menace of COVID-19, which has caused hundreds of events around the US to be cancelled, postponed or modified.  Bidding started Friday for the 270 vehicles that will be auctioned through the company’s Online Only internet platform.

The LaFerrari, with a pre-auction estimated value of $4.5 million to $5.5 million, is a highly optioned example in optional Giallo Triplo Strato paint with complementary yellow accents throughout the black interior.

The LaFerrari’s consigner and RM Sotheby’s will donate part of the final sale price to Feeding America’s COVID-19 Response Fund, according to a news release.

“During the COVID-19 pandemic, the most vulnerable people need assistance more than ever,” according to the RM Sotheby’s release. “Feeding America has launched a COVID-19 Response Fund, a national food- and fund-raising effort to support people facing hunger and the food banks who help them. RM Sotheby’s has joined forces with the consignor to donate a portion of the proceeds from the successful sale of the LaFerrari Aperta in the coming week to the Response Fund.”

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 For more information about RM Sotheby’s Online Only auction, visit the event website.

Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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