Ruf unveils its concept for an off-roading Porsche 911

Inspired by Rodeo Drive, but ready to travel across Texas ranch land

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Rodeo 911
The Ruf Rodeo is a concept by the German tuner for a 911 designed for driving off pavement | Ruf photos

Citing inspiration from the Rodeo Drive Concours d’Elegance and its founder, Bruce Meyer, and from clothing designer and car collector Ralph Lauren and his 2011 Western Collection, and from Texan and collector Phillip Sarofim, Ruf Automobile GmbH has unveiled the Ruf Rodeo Concept, the German tuner’s idea for an off-roading Porsche 911.

Ruf, which also showed the first production Ruf SCR in an event at its headquarters in Pfaffenhausen, Germany, claims the Rodeo is the first off-road car built utilizing a carbon fiber monocoque chassis. The SCR also has a carbon monocoque chassis, but in the case of the Rodeo, there is a four-wheel-drive powertrain, longer-travel suspension, larger and all-terrain tires, and other equipment for driving off pavement.

Boots not made for heel-and-toeing

“The Rodeo concept combines (our) passion for cars with the love of western culture — an appreciation I found while studying in Oklahoma, USA,” Estonia Ruf, the company’s marketing manager, is quoted in a Ruf (pronounced “roof”) news release.

“This car was inspired by some of our favorite people and our love for the countryside.”

Ruf Automobile GmbH traces to 1939, when Alois Ruf Sr. established a general automotive service garage. He added a gas station in 1949. In 1955, he started producing tourist buses and in 1963 started specializing in tuning Porsches.

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Ruf also showed its SCR, a 911 with carbon fiber chassis, but this one’s for paved roads

 

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

2 COMMENTS

  1. Porsche already did that – remember the 959?
    I think that cars like the Ruf Rodeo have an important place in the automotive landscape. Like other similar concepts they help us to identify people with more money than sense and/or taste.

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