HomeGarageAuto art, apparel and accessories specialist to debut at Amelia Island

Auto art, apparel and accessories specialist to debut at Amelia Island

Motorology aims to present automotive passion in homes, offices or shops


One of the coolest things about the collector car hobby is that new things are happening all the time. One place where this occurs is in the artwork and automobilia space. A great example of a new company in this space is Motorology.

Motorology started with three gear heads who got together and realized they had several things in common. They also realized that they all loved car-related artistic and lifestyle products. Their statement is that they strive to create and supplement the best things that come from collecting.

Motorology is a company for car enthusiasts. The mission statement reads, “We strive to supplement the best things that come from collecting, driving and enjoying automobiles. Our team designs and creates decorative objects d’art, functional items, premium apparel and motoring accessories.”

Zagato featured on a coloring book page

The goal is to provide products that produce the kind of smile that comes from enjoying your favorite car while also keeping a spark of that passion in homes, offices or shops.

Another goal of Motorology is to bring new enthusiasts into the hobby through these products. In a drive to bring younger people into the hobby, Motorology has created a collector-car coloring book. Note, however, that this book can be colored in children or adults, and the books aren’t just images to color but include details about each car in the book.

Because of the founders’ enthusiasm, the first Motorology product was a Porsche 911 5-dial dash display for a wall. Based on interest, a hat with the gauge cluster followed, and then came other hats with a variety of classic-car artwork.

Five classic dials for your wall or desk
Dials on a hat

The company represents several artists in the car world, including the late and legendary Visual Futurist Syd Mead of Blade Runner and Tron fame, and Ferrari artist Enzo Naso.

A new limited-edition Motorology product provides a way to experience the photography of Michael Furman. MotoMirage gives the illusion of a 3-dimensional model perfectly suited for display on a desk or bookshelf.

The latest project is a collaboration with world famous design firm Zagato of Milano, Italy. At Amelia Island, Motorology will showcase the first of a series of fine-art prints produced under the authority of Zagato from its 100 year old design archive.

All of the company’s products will be on display at Amelia Island in the Motorology booth at the Ritz Carlton hotel. 

Andy Reid
Andy Reid
Andy Reid's first car, purchased at age 15, was a 1968 Fiat 124 coupe. His second, obtained by spending his college savings fund, was a 1966 Ferrari 330 GT 2+2. Since then, he has owned more than 150 cars—none of them normal or reasonable—as well as numerous classic motorcycles and scooters. A veteran of film, television, advertising and helping to launch a few Internet-based companies, Reid was a columnist for Classic Motorsports magazine for 12 years and has written for several other publications. He is considered an expert in European sports and luxury cars and is a respected concours judge. He lives in Canton, Connecticut.


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