HomeThe MarketBelieve it or not, this vehicle is a Jaguar

Believe it or not, this vehicle is a Jaguar

Or maybe it’s a Land Rover, since they work together on Project Vector


The vehicle you see above may not look like a Jaguar or a Land Rover, but it is part of Project Vector, which itself is part of Jaguar Land Rover’s Destination Zero mission to offer an autonomous, electric, connected future for urban mobility. 

Project Vector is an “autonomy-ready platform” designed to provide “unparalleled interior space and flexibility in vehicle configuration,” the automaker says in its news release, adding that it plans to have a pilot version operating in Coventry, England, in 2021.

This is the primary Project Vector vehicle, ready for people or cargo delivery | Jaguar Land Rover photos

“Jaguar Land Rover understands the trends shaping modern societies,” said Ralf Speth, Jaguar Land Rover chief executive. “Project Vector shows Jaguar Land Rover as a leader in innovation to make our societies safer and healthier, and the environment cleaner.  

“Through this project, we are collaborating with the brightest minds in academia, supply chain and digital services, to create connected, integrated mobility systems – the fundamental building blocks for Destination Zero.

“Project Vector is precisely the brave and innovative leap forward needed to deliver on our mission.”

The primary Project Vector vehicle is little more than 13 feet long, has battery and drivetrain beneath a flat floor and offers a flexible cabin that can be used for private or shared transport or for commercial applications.

There’s still a steering wheel

“The megatrends of urbanization and digitalization make connected urban mobility systems necessary and inevitable,” said project director Tim Leverton. “Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on demand and autonomously. 

“That is a complex task, best achieved by working together with partners across the spectrum of vehicles, infrastructure and the digital world.

“With the technology and engineering power of Jaguar Land Rover, we can provide a unique opportunity for innovators to develop highly functional urban mobility services, seamlessly integrated into everyday life.

“Future urban travel will be a composite of owned and shared vehicles, access to ride hailing and on-demand services as well as public transport. Our vision shows the vehicle as a flexible part of the urban mobility network that can be adapted for different purposes.”

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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