Mini celebrates its creation with ‘mini’ movies

‘The Inner Drive’ celebrates Issigonis’ little idea that turned out to be a big deal

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Mini movie
One 'mini' movie tells the story of the creation of the Mini, and another tells the story behind the making of the movie | Mini USA photos

As part of its marketing campaign for the new Mini, Mini USA has released a short video about the creation of the first Mini by Alex Issigonis, as well as a second video about how the video itself was created.

Movie poster

“Over sixty years ago, Englishman Alec Issigonis presented a new idea to the world – the Mini, a small, space-efficient, fuel-efficient car that forever changed the automotive world,” Mini USA said as the films were released.

“What started as an innovative idea on paper ultimately made the world rethink what it means to drive, while celebrating the power of small things.”

The Inner Drive video was produced by advertising agency 360i and Italian artist Virgilio Villoresi and illustrator Virginia Mori.


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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

2 COMMENTS

  1. The original Mini was a miracle of packaging that made no allowance for safety equipment such as air bags and crumple zones.
    Primary safety is not having the wreck in the first place but in a secondary safety situation, given the choice between an Issigonis Mini and one made by BMW, I know which one l’d rather be in.

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