Rolls-Royce says its Black Badge vehicles connect with the brand with a subset of customers “with willfully disruptive intentions,” buyers who “seek to subvert expected codes of luxury and create highly bespoke and unapologetic symbols of their lifestyles.”
To celebrate such customers, the automaker commissioned photographer Mark Ricconi “to create a pictorial series of Black Badge Cullinan greeting fellow automotive subcultures in Greater Los Angeles, California.”
“The things that connect us are always more powerful than the things that separate us, and this series is a wonderful demonstration of that,” Ricconi is quoted in a news release.
“I selected each subculture because it shares the philosophies that inform the creation of a Black Badge Rolls-Royce. From the obsessive attention to detail lavished on a lowrider and visceral power of a hot rod to the bold execution of tuned imports and deeply personal customizations applied to ‘brat’-style motorcycles.”
To do the shots, Rolls-Royce provided a “bespoke urban photography recreation module” in the vehicle’s cargo bay.
The photos will be showcased in the “King of the Night” exhibition during the month of March at Rolls-Royce Motor Cars Beverly Hills.