HomeThe MarketPrincess Di’s Audi heads to auction

Princess Di’s Audi heads to auction

She apparently liked the car enough to drive 4,000 miles in 4 months


Noting it to be “possibly the most photographed car of the summer of 1994,” Briton’s Classic Car Auctions says the docket for its Practical Classics Classic Car and Restoration show sale will include the Audi A4 cabriolet presented to Diana, Princess of Wales.

The car “was once the personal transport of Diana, Prince of Wales, a car she clearly enjoyed, regularly used and was photographed in,” the auction company said in its announcement.

Princess Di, Princess Di’s Audi heads to auction, ClassicCars.com Journal

The car was a gift from Dovercourt Audi of St. John’s Wood. She drove the car from March until July, when she returned it to the dealer with 4,000 miles on the odometer, Classic Car Auctions reported. 

“For Audi, this was a huge public relations opportunity, the most photographed Princess driving one of their cars, they couldn’t have wished for more. Audi later reported that sales had doubled once Diana was seen driving the car,” the auction house added.

After she returned the car, it was purchased by Ian Campbell Dale, a political commentator who sold it two years later. The car has gone through several subsequent owners but has been driven only 22,000 miles in total, the auction company said.

Classic Car Auctions expects the car to sell at its auction, scheduled for March 28-29 at the NEC Birmingham, for £35,000 to £40,000  ($45,770 to $52,310).

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.



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