Lamborghini adds clothing line for those 4-14 years of age

Italian sports car company signs agreement with Danish kids-wear producer

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A youngster poses on the Lamborghini assembly line in one of the new jackets designed for those age 4-14 | Automobili Lamborghini photo

Gents aren’t the only folks who can be decked out in Lamborghini-branded clothing now that the Italian sports car manufacturer and Kabooki, a Danish childrens clothing specialist, have signed an agreement to produce Automobili Lamborghini kids-wear collection.

Long-sleeve T-shirt

“The partnership, which starts with the Fall/Winter 2020 collection, is being presented in Italy, Scandinavia, Germany, Austria, the UK and the US,” Lamborghini said in announcing the licensing agreement. “The collection is a dynamic top-to-toe range targeting kids from 4 to 14 years. 

“Content creation and storytelling is an important part of brand building and the aim of Kabooki is to inspire youngsters to taste the aspirational, world-famous automotive marque through kids’ apparel.”

Christopher Silcowitz, chief executive at Kabooki, said the clothing will feature “the iconic Y-shape, the hexagon shapes and all the small little details that all Lamborghini connoisseurs can spot immediately.”

The collection launches in August 2020.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the Web and becoming the author of more than 15 books. In addition to being Editorial Director at ClassicCars.com, Larry has written for The New York Times, writes a weekly automotive feature for The Detroit News and is an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

3 COMMENTS

  1. Um- do we really need another way to marginalize kids without wealthy parents? And does Lamborghini really need kid’s money?
    How much for an “entry level” Huracán?
    What is wrong with the world, that this is “aspirational”, or even acceptable?

  2. Hey Ryan, I think aspirational is a perspective issue. I don’t think there is anything wrong with kids seeing a Lamborghini and aspiring to own one. Heck, I had a poster of a Countach on my wall as a kid. Nobody is marginalizing anybody. In fact, nobody can marginalize you unless you let them. It’s a big world out there and kids can be mean to each other, I get that. There are winners and losers in everything. Some people take loses as a way to grow and if more parents took time to explain how to learn from your losses, we might get past trying not to hurt each other’s feelings all the time and giving out participation trophies. Nobody owes anybody anything. You have to work hard. If want what the next guy has, then you have to work harder and smarter than him. There is nothing wrong with enjoying the fruits of those efforts, so long as that doesn’t turn your kids into entitled brats who were born on third base and think they hit a triple.

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