Gents aren’t the only folks who can be decked out in Lamborghini-branded clothing now that the Italian sports car manufacturer and Kabooki, a Danish childrens clothing specialist, have signed an agreement to produce Automobili Lamborghini kids-wear collection.
“The partnership, which starts with the Fall/Winter 2020 collection, is being presented in Italy, Scandinavia, Germany, Austria, the UK and the US,” Lamborghini said in announcing the licensing agreement. “The collection is a dynamic top-to-toe range targeting kids from 4 to 14 years.
“Content creation and storytelling is an important part of brand building and the aim of Kabooki is to inspire youngsters to taste the aspirational, world-famous automotive marque through kids’ apparel.”
Christopher Silcowitz, chief executive at Kabooki, said the clothing will feature “the iconic Y-shape, the hexagon shapes and all the small little details that all Lamborghini connoisseurs can spot immediately.”
The collection launches in August 2020.