Mercury Monterey, named for the scenic bay in California, debuted as the Ford division’s top-tier model with a complete redesign in 1952 and offered in a full range of models.
The Pick of the Day is a 1953 Mercury Monterey in what could be considered the most-attractive version, a two-door hardtop with a stylishly sculpted roofline that followed the trends of the era.
“Monterey was beautiful, low, sleek and streamlined in style and accented with a comprehensive package of chrome including interior door panels,” according to the Volo, Illinois, dealer advertising the Mercury on ClassicCars.com.
“This beautiful example experienced a body-on… restoration of a fine original car; it represents a straight body clad in Yosemite yellow and accented in all the chrome offered on Monterey.”
The Mercury is powered by a 125-horsepower, 255cid V8 with dual exhaust, the seller notes, linked with a 3-speed manual transmission.
The car is “truly a delight to drive,” the seller says.
The redesigned Mercury entered the modern age of car design with a strong nod to aircraft, as was the style as the jet age settled in. This can be best seen in the then-new dashboard of this coupe, with the aero-style sliding levers looking very adventurous.
The 1952-54 Mercurys were favorites among hot rodders and customizers because of the clean, sporty styling, so it’s nice to see one that has been restored in its original configuration. Wide whitewall tires and full chrome hubcaps add to the vintage look.
The car looks very clean in the photos with the ad, with the underhood view of the engine compartment looking especially appealing, the flathead V8 sparkling under what looks like an upgrade carburetor and air-filter.
The asking price for this slice off the early 1950s is $21,998.
To view this listing on ClassicCars.com, see Pick of the Day.