Vintage pickups, 4x4s and the ’69 Dodge Charger surge in interest

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Interest in 1964 Chevrolet Impalas surged in December

Pickup trucks and vintage 4x4s were very popular among those looking for collector vehicles in generic searches on the ClassicCars.com Marketplace in December. But they were not alone. The 1969 Dodge Charger regained the top spot on the year-make-model search list, where interest in the 1964 Chevrolet Impala and the 1967 Shelby Mustang GT500 simply zoomed.

The ’69 Charger topped the most-searched-for list for four of the first five months of 2019, but then was overtaken by the 1967 Ford Mustang until charging back to the top in December. 

The December search list had the ’67 Mustang second and the ’69 Chevrolet Camaro third. The ’69 Mustang retained fourth place and the ’67 Chevrolet Impala held fifth.

But next came some surprises: The ’64 Impala soared from outside the top 10 to sixth, the ’57 Chevy Bel Air went from 10th to seventh and the ’67 Shelby GT500 Mustang accelerated from outside the top 10 to eighth.

“A 1964 Chevrolet Impala lowrider known as ‘Gypsy Rose’ has become well known since being included on the National Historic Vehicle Register as well as being featured in the ‘Cars at the Capital’ display and at the Petersen Automotive Museum,” said Roger Falcione, founder and chief executive of ClassicCars.com

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“That attention may be the reason the ’67 Impala has become popular with those searching for a classic of their own from that era.”

Chevy C-10 pickup trucks, such as this 1962 model, are popular with those doing resto-mod updates

Meanwhile, among searches for vehicles without specifying year or model, Chevrolet and Ford remained 1-2 in December, but the vintage Chevy C-10 pickup truck bumped the Mustang out of the top 3, while the C-10 moved up one spot, the Willys/Jeep climbed to fifth, right behind the Mustang.

“Vintage pickup trucks and 4x4s have been climbing in popularity, and not just in our search lists,” Falcione said. “They also are gaining momentum with bidders at collector car auctions, and they aren’t the only ones in their respective categories showing such interest. 

“Vintage pickups from various domestic and import brands are popular, and the same goes for vintage utility vehicles, such as the Ford Bronco, Toyota Land Cruiser.”

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the Web and becoming the author of more than 15 books. In addition to being Editorial Director at ClassicCars.com, Larry has written for The New York Times, writes a weekly automotive feature for The Detroit News and is an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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