Ford opens Bronco store on Amazon, but you can’t buy the new SUV

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Ford Bronco
The Ford Bronco store on Amazon.com features merchandise including clothing, toys, and even parts for restoring first-generation SUVs | Ford photos

Ford has yet to reveal the new Bronco, but it has opened a store on amazon.com offering “a range of merchandise including gifts, novelties, apparel, toys and collectibles that celebrate Ford Bronco heritage while anticipating the upcoming arrival of the new off-roader.”

The new store also features restoration parts for first-generation Bronco vehicles, which have become very popular with car collectors.

“The all-new Ford Bronco isn’t slated to make its world premiere until next spring, but Bronco lovers don’t have to wait until then to find merchandise to celebrate the legendary off-road SUV,” Ford said in its announcement.

Grille and other restoration parts on part of the new catalog, which also includes clothing

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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