Goldstrom’s car show adds exclamation to SEMA Show week

Flaming 1931 Ford roadster and 1940 Ford coupe are among the vehicles on display at the annual Goldstrom's Classic Car Show, staged the day after the SEMA Show concludes in Las Vegas | Larry Edsall photos

Anyone who wondered why Sheri Goldstrom was selected to be among the first to receive the Helene Award hasn’t been a sick friend to whose bedside she has rushed or benefited from her generosity to charities, or attended one of the car shows she organizes to raise money for those charities.

A feature of the inaugural Las Vegas Concours d’Elegance was the presentation of the first Helene Awards, which are named in honor of Helene Rother Ackernecht, the first woman employed as a car designer at General Motors. The first Helenes, awarded for their excellence in the automotive industry, went to Goldstrom, to automotive photographer Michael Furman and to the ArtCenter College of Design.

Goldstrom is a youngish-looking grandmother who among other duties manages the Nostalgia Street Rod Museum founded by her parents in Las Vegas.

She also organizes car shows, including one held indoors when the temperatures in Las Vegas hits the triple digits.

Anyone nostalgic for the days of triple tail lights?

The Goldstrom’s Classic Car Show is held annually on the Saturday immediately after the SEMA Show’s run in Las Vegas, and ends up being a mini-version of that show but free and open to the public, though with T-shirt sales and raffles, and with car owners making contributions to Teen Challenge, Pawtastic Friends and the University of Nevada Las Vegas rodeo team.

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The show also provides visitors the opportunity, and without the usual admission charge, to explore the many huge exhibition halls of the Nostalgia Street Rod museum.

A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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