The 1950 Studebaker was quite a bold step for the South Bend, Indiana, automaker that paid off in boosted attention and heightened sales for the “bullet-nose” design, starkly unlike anything else on the road.
Penned by Raymond Loewy’s team of designers, the protruding “bullet” in the center of the nose was said to have been reserved for a third headlight that would swivel with the steering, ala Tucker. But cost consideration for this budget-priced brand eliminated that possibility.
The Pick of the Day is a 1950 Studebaker convertible street rod, powered by a ZZ4 Chevy 350cid V8 crate engine linked with a 700R4 automatic transmission and fitted with a full load of stylish modifications.
Actually, only the body is Studebaker. It’s mounted on the chassis and suspension of a Chevrolet S10 compact pickup truck, according to the San Angelo, Texas, private seller advertising the convertible on ClassicCars.com.
No word in the ad as to whether the Studebaker was originally a convertible or whether it’s a cut two-door, but the workmanship looks very good in the photos with the ad. The car has been driven just 6,400 miles since completion, the ad says.
The seller provides a brief rundown of the custom work: “2006 Nissan Murano Sunlit Copper paint, power steering, power brakes, electric windows, electric cloth top, electric seat on drivers side, tan leather-and-suede interior … Classic instrument gauges, Pioneer stereo system, disc player in trunk, new radial 16″ tires (and) Budnik 16″ mag wheels.
The result is a unique-looking craft, obviously a love-it-or-hate design but something that should command attention everywhere it goes. The Stude seems to have a nice stance and a brilliant finish.
A custom street rod such as this is an expensive and time-consuming project, which makes the Studebaker seem reasonably priced at $44,500, which would not come near covering the cost of duplication.
To view this listing on ClassicCars.com, see Pick of the Day.