Company celebrating its 60th anniversary in American automotive marketplace
Honda will celebrate its 60 years of selling cars in North America with a display at the SEMA Show in Las Vegas that includes at least three vintage vehicles.
“The Honda exhibit at the 2019 SEMA Show will celebrate the company’s 60th anniversary in the U.S., Honda’s longstanding commitment to the enthusiast community, and the accessorization opportunities of Honda’s line-up today — helping light the way for owners to indulge their personalities and lifestyles,” the company said in its show preview news release.
Included in the company’s display will be the customized and privately owned 1972 Honda N600 that won the Honda Super Turner Series car show crown this year, a 1968 Honda S800 “Outlaw” coupe built by actor/producer Daniel Wu, and the 1961 Chevrolet — that’s right — Chevrolet pickup created by American Honda as a reproduction of the company’s original parts-delivery truck. The truck will be displayed with two vintage Honda motorcycles in its bed.
Wu’s “Outlaw” S800 is based on an original S800, one of the first four-wheel vehicles Honda produced. Wu considered an engine swap but instead rebuilt the engine to original stock condition, adding a custom GReddy exhaust that exits in the middle of the rear valence. He had Pandem’s Kei Miura do a custom body with 4-inch fender flairs and air dam, and lowered the suspension by 2 inches. The interior was done in red leather.
Though not quite so vintage, the Honda stand will include the 2000 Civic Si Challenge winner built by Super Street magazine. The event was open to those who spent no more than $10,000 to modify a stock Civic Si.
Honda also will use SEMA to celebrate its current vehicle lineup and especially ways to modify those vehicles. Included in its array will be a pair of 2020 CR-Vs, including a hybrid, and both “outfitted for adventure.”
The company will show a Passport just back from the American Rally Association competition, a Ridgeline pickup featuring Honda Factory performance accessories being considered for production, an accessorized Honda Talon 1000R ATV.