HomeNews and EventsBrough is Superior at Bonhams Autumn Stafford Sale

Brough is Superior at Bonhams Autumn Stafford Sale


A 1927 Brough Superior Overhead 680 project motorcycle was the high-dollar sale at Bonhams recent Autumn Stafford Sale in England, where the motorcycle sold for £92,000 ($119,622). Overall, more than 400 lots generated sales of more than £2 million ($2.6 million) with a 92 percent sell-through rate.

“Our realistic estimates attracted bidders from across the globe, and bidding throughout was incredibly lively,” Ben Walker, international department director for Bonhams collectors motorcycles, was quoted in the post-auction news release.

For example, the high pre-sale estimate for the ’27 Brough Superior Overhead 680 was £80,000 ($103,875). The bike, albeit in need of restoration, had been owned by the same family since 1955.

Brough, Brough is Superior at Bonhams Autumn Stafford Sale, ClassicCars.com Journal
‘Strongbow’ Triumph sells for $43,305

The auction featured more than 80 motorcycles from The Bill Crosby Collection. They all sold and brought a total of £332,000 ($431,100), led by a 1-of-7 1977 Triumph 750cc T140V “Strongbow” flat-tracker that sold for £33,350 ($43,305), more than tripling its high estimate. 

Among the top 10 sales were a 1960 Viscount with a 1,000cc Black Shadow-tuned engine and a 1957 Norton Manx-JAP 1,150cc, both machines consigned to the auction by AMA speed record-holder Eric Patterson.

Brough, Brough is Superior at Bonhams Autumn Stafford Sale, ClassicCars.com Journal
Hailwood’s Heuer watch

Another top-10 sale was the Heuer wristwatch presented to racer Mike Hailwood by Jack Heuer in 1973 after Hailwood pulled Clay Regazzoni from his burning car after they collided during the South African Grand Prix. 

The “White Unique” 2016 Harley-Davidson 1570 autographed by Pope Francis sold for $62,801, those funds to support the Pontifical Mission Societies.

Top 10 sales, Bonhams Autumn Stafford 2019

  1. 1927 Brough Superior Overhead 680, $119,622
  2. 1940 Indian 1,265cc Model 440 Four, $94,202
  3. 1960 Viscount 1,000cc, $82,240
  4. 1976 MV Agusta 789cc 750S America, $68,782
  5. Heuer 18k gold calendar chronograph wristwatch, $73,220
  6. 2016 Harley-Davidson 1,570 ‘White Unique,’ $62,801
  7. c. 1907 Norton 6hp V-twin, $58,820
  8. 1957 Norton Manx-JAP 1,150cc, $53,830
  9. 1950 Vincent 998cc Series-C Rapide, $50,839
  10. 1951 AJS 7R 350cc racing motorcycle, $47,848

(Prices include buyer’s fee.)

Brough, Brough is Superior at Bonhams Autumn Stafford Sale, ClassicCars.com Journal
1960 Viscount brings $82,240 at auction

Bonhams will be back at Staffordshire for its Spring Stafford Sale in April 2020. But before then Bonhams will stage its annual Las Vegas motorcycle auction, scheduled for January 23 at the Rio resort.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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