Lowrider magazine and Quaker State will unveil their joint restoration of a 1968 Chevrolet Impala at the 2019 SEMA Show in early November in Las Vegas, the companies announced recently. This week, they shared a coloring-book-style sketch of the car, which is being produced to benefit a yet-to-be-identified charity and will be offered at auction sometime in 2020.
“Working with Quaker State on this build provides us a great opportunity to give back,” Lowrider editor Joe Ray is quoted in the news release. “With a community that is often misrepresented, it is important to us to raise awareness and make our Impala unique in the same way our community members are.
“Coming from all walks of life, Lowrider and Quaker State know how tight-knit the lowrider community is, and we love to support them every chance we get.”
The 50-year-old car will be unveiled as a modern-day cruiser with new paint, revitalized interior, new wheels and tires, and modern audio system.
“Raising money for charity and raising awareness of the lowrider community together, makes this car build mean so much more to everyone involved,” added Jaclyn Chastain, Quaker State marketing manager. “We can’t wait to debut the car on a national stage, providing Lowrider the opportunity to put the spotlight on their unique community.”
Previously, Quaker State has been a sponsor of the Lowrider Roll Models series, an online documentary series created to combat the stereotypes associated with lowriding. The oil company also hosts with Lowrider a series of MeatUp events across the country to promote the traditions, friendships, culture and foods of the lowrider community.
To follow the ’68 Impala’s transformation, visit the Lowrider website.