HomeThe MarketDoes your Aston Martin deserve its own 007-style lair?

Does your Aston Martin deserve its own 007-style lair?


Aston Martin has been involved in the design of a high-rise residence tower under construction in Miami, and now the automaker is offering additional design services to clients through its “automotive galleries and lairs.”

“Create the perfect space for your car,” the company said in its announcement during Monterey Car Week 2019 of its program to help customers create “bespoke garages, entertainment spaces and ultimate retreats.”

Some of those spaces look like they were designed for Bond, James Bond himself in the photo gallery provided during the reveal.

“Q by Aston Martin is the marque’s bespoke personalization service, working with customers to create their perfect Aston Martin,” the company said. “Aston Martin Automotive Galleries and Lairs is for anyone who would like to create a unique bespoke garage – their own ‘Automotive Gallery’ – or for the truly adventurous the ultimate retreat or ‘Automotive Lair’ in which to keep their car.”

The program involves both the Aston Martin design staff and “renowned architects” with knowledge about such things as local building codes.

“Imagine a home or luxury retreat built around your car,” said Marek Reichman, Aston Martin’s chief creative officer. “Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable with this new offering. For the car enthusiast the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.”

“Aston Martin has decades of expertise in staging cars in order to present them at their absolute best but also understands the importance of storage and maintenance of these living, breathing machines,” added Sebastien Delmaire, the company’s director of partnerships.

“Automotive Galleries can even be designed to fit the era if a customer has a heritage car. We are able to cover every requirement, whether it is to display single cars as pieces of automotive art or a full collection of cars in a private museum.”

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.



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