HomeThe MarketFight club of design, Sketchbattle hits Pebble Beach

Fight club of design, Sketchbattle hits Pebble Beach


Established in 2012, the Middlecott Sketchbattle Experiment is held annually in Detroit, Los Angeles, San Francisco and Las Vegas.  It is a competition for car designers of all levels, professionals and students seeking the title of “Sketchmaster” and other prizes.

Top prize is $2,500 or an online or on-site class at the Academy of Art University in San Francisco.

This was the first time a Sketchbattle was held during Monterey Car Week, and it was staged as part of the official Pebble Beach Concours d’Elegance Forum program at the Inn at Spanish Bay.

HRE Performance Wheels 3D printer titanium
HRE Performance Wheels 3D printer titanium

Presented by HRE Performance Wheels, the event featured 10 designers in a two-round competition.  Each round must be completed in 30 minutes with a specific design theme in mind.

Round 1 was to redesign the Bugatti Type 57SC Corsica roadster for the year 2025. Round 2 was to redesign the Ferrari 375 MM Scaglietti Coupe for the year 2025.  Both themes were selected by HRE Performance Wheels.

Rules are very simple.  Designers must bring their own supplies and all sketches must be done manually.  Other than that, complete your sketch in 30 minutes and be n the board, ready to be judged.

Winner Ash Lewin
Winner Ash Lewin

The winner of the inaugural Monterey event was Ash Lewin, who is from Sacramento, California, and has attended the Academy of Art University.

Designers compete for the grand prize
Designers compete for the grand prize

One goal of Sketchbattle is to create awareness in young generations of the opportunities available in transportation design. In addition to this level of competition, there are Sketchbattle Pro events, Sketchbattle team evenets for art and design schools, and Sketchbattle Jr., an education initiative to develop design skills among teenagers.

The next round of Sketchbattle competition is scheduled in Las Vegas during the SEMA Show this fall.

Read more Monterey Car Week coverage here.

Rebecca Nguyen
Rebecca Nguyen
Rebecca is an experienced automotive motorsports photographer and enthusiast of all things with wheels. Former Marketing and Project Coordinator for several aftermarket brands, Rebecca has a unique perspective developed from being on several different sides of the automotive world. From developing innovative automotive products to doing her own DIY modifications on her 2003 Subaru WRX and 2014 Ducati Monster, Rebecca’s passion for the hobby brings fresh ideas to The Journal. In addition, she has spent many years publishing event coverage for events like SEMA, Formula Drift, and Global RallyCross while coordinating the annual Future Collector Car Show in Scottsdale Arizona.


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