The Lil’ Red Express Truck was a short-bed pickup model built by Dodge to perk up its offerings during the performance doldrums of the 1970s. Offered in limited numbers for just two years, 1978 and 1979, Lil’ Red was a unique effort to build a factory hot rod that would stand out in a crowd. And that it did.
The Pick of the Day is a 1978 Dodge Lil’ Red Express Truck in “very nice, super-original” condition with just 32,369 miles showing on the odometer, according to the Springfield, Massachusetts, dealer advertising the truck on ClassicCars.com.
Maybe a bit too perky for the more-macho truck drivers, but the pickup did feature performance components that both looked super cool, such as the vertical twin exhaust stacks, and provided muscular horsepower.
For the 1978 year only, Dodge took advantage of a loophole in the emissions laws that allowed the truck to run without a catalytic converter, thus permitting a high-performance 360 cid police-cruiser V8 that produces 225 horsepower at 3,800 rpm. Also standard were Hemi-style mufflers, a special 727 automatic transmission and a 3.55:1 ratio rear.
The seller notes that the Express Trucks were reportedly the fastest production vehicles at the time from 0 to 100, even besting Corvette. There were 2,188 produced for 1978.
The 1979 trucks were saddled with catalytic converters that slightly lowered the performance, but they were still hot sellers, with 5,118 produced.
There’s nothing subtle about these rambunctious machines, with the name emblazoned on the doors in gold paint, wood inserts on the bed, chrome wheels and those audacious exhaust stacks. Lil’ Red Express Trucks were built to be fun to drive and to be seen driving, rather than carry loads to the worksite.
This pickup seems like a rare survivor in good original shape and with such low mileage.
“It has all of its original components intact and is completely rust free,” according to the seller. “The wood components appear to be original and are in great condition. The truck started its life in California and moved to PA in 2012. It appears to have always been garage kept and well-maintained. It runs and drives well.”
The asking price is $24,990.
To view this listing on ClassicCars.com, see Pick of the Day.